Development

Development

The Address Hotels + Resorts will be recognized as an industry leader in hotel management. Location, Benefits and Service are the hallmarks of our management style as well as the driving force behind our brand.
With its four brand extensions Business, Urban, Resort and Retreat, The Address Hotels + Resorts has a winning formula for development success. Not only is The Address expanding rapidly within the Emaar network it is also seeking management contracts in key gateway cities.

After 12 months of intense research on positioning, the five star hotel identified an upscale market that was currently not being serviced to its potential. By maximising this opportunity The Address Hotels + Resorts can offer international developers an alternative hotel experience. Its key strengths and points of differentiation now and as it expands globally are:

  • Key strategic locations close to iconic buildings and entertainment centres, offering much more than just a hotel experience
  • Revolutionising services and processes to achieve a ‘one size fits one' strategy
  • Focus on benefits rather than hotel features to ensure guests experience what they need out of their hotel stay with the latest useful amenities, facilities and service, making a stay at The Address Hotels + Resorts extremely convenient and enjoyable.

The Address Hotels + Resorts is a truly global brand from Emaar, which also drives the company's expansion into hospitality globally. This is possible because of Emaar's vast geographic footprint and the resources and capabilities built for The Address Hotels + Resorts internationally. The Address Hotels + Resorts is creating a complementary platform for the hospitality sector to grow.

Naturally as the brand grows in tandem with Emaar Properties' internationally, The Address Hotels + Resorts will be present in key, premium and highly sought after locations.

International expansion is an ongoing strategy for The Address Hotels + Resorts. The Address is currently evaluating various markets, where Emaar already has a presence. Our current development pipeline includes: UAE - Emaar's Bawadi project; Shanghai - China; Egypt - Emaar's Uptown Cairo, Cairo Gate, Marassi and New Cairo City projects; Lombok, Indonesia; Morocco - Emaar's Tinja and Saphira projects; Istanbul, Turkey and Dead Sea Jordan.

The Address Hotels + Resorts Development eBrochure

For development queries regarding The Address Hotels + Resorts please contact:

Mr. Patrick Heuze
Senior Corporate Director of Development
Emaar Hospitality Group LLC
P.O. Box 9440
Emaar Business Park
Building No. 3, Floor 3
Dubai, United Arab Emirates
Tel: +971 4 3673170
Fax: +971 4 3673699
Mobile: +971 50 6561394
Email: