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The Address Hotels + Resorts was launched by Emaar Hospitality Group in May 2008 with a mandate to become a recognized global luxury lifestyle brand within 10 years. Since its launch, The Address rapidly established itself with five award-wining operational properties in Dubai:
The Address Hotels + Resorts is led by the vision to own, operate or manage properties in key cities and tourist destinations around the world. Despite a distinct shift in the world’s economy we have maintained our commitment and belief in the future of The Address vision and are actively seeking new and exciting projects to expand the brand presence across the globe.
For potential owners and developers of hotels we believe our key strengths, differentiators and reasons for considering The Address are as follows:
Being part of a global leading real estate developer – Emaar Properties PJSC – allows us capitalize on the vast array of knowledge and technical expertise gained from the development of a wide range of successful real estate projects including the world's tallest tower, Burj Khalifa; a unique strength that sets The Address apart.
Emaar Hospitality Group, a subsidiary of Emaar, which owns The Address Hotels + Resorts, also owns and operates a diversified portfolio of hospitality assets including hotels, serviced residences, golf resorts, polo and equestrian club, recreation/fitness clubs, and a yacht club and marina; allowing us to understand and appreciate the leisure industry from a broader perspective and manage multi-use projects.
As hotel owners as well as hotel operators we understand the owner's needs and requirements. We at all times work in the interests of owners and do not enter into partner agreements from an operator-only perspective. Our management terms reflect this owner-minded approach and are modeled on maintaining clarity and transparency; helping to ensure a better long-term mutual partnership.
The brand positioning is unique and sits at one end of the spectrum in the 'modern, young and trendy space', targeting the 'social CEO' customer demographic type and at the other end of the spectrum is the 'full service luxury experience'. Combining these elements has enabled The Address brand to position itself firmly in the luxury lifestyle hotel segment, and has already won numerous awards for the delivery of its exemplary standards.
The capitalization of this unique brand concept has been well received in the market and The Address Hotels + Resorts has been enjoying healthy occupancies and average rates even during an economic downturn and in many industry measurements leading the market against its more established competitors.
The Address Hotels + Resorts is a modern brand that focuses on a 'one size fits one' strategy where benefits to guests are a priority. Positioning its messaging as 'Where Life Happens', The Address Hotels + Resorts offers a more personal and approachable experience to guests in a lifestyle environment, whether it be business, leisure or group travelers. 'Where Life Happens' demonstrates The Address brand's versatile approach to servicing every targeted customer – guaranteeing a first-class hospitality experience for every guest. After an extensive period of intense research on positioning in the 5 star hotel market, we identified the opportunity of a 'white space' in the market that was currently not being serviced to its potential. By maximizing this opportunity The Address Hotels + Resorts offers international travelers an alternative yet luxury hotel experience.
Design and procurement guidelines have been drawn up with flexibility in mind and primarily act as a guide rather than being restrictive. Indeed, in line with the contemporary style of the brand, each property should have its own unique identity with local accents reflected in the design.
One of our biggest assets are our associates, all of which have been hand selected and are highly experienced hoteliers from around the globe, with the resources and capabilities to build and develop the world's premier lifestyle hotel operator – The Address Hotels + Resorts.
The Address Hotels + Resorts is actively seeking new and exciting projects across the globe.
For development queries please contact us at:
Tel: +971 4 3673416
Fax: +971 4 3673699